
On April 11, 2017, the tracklist and album cover was revealed through Kendrick’s Twitter account. was released, titled “HUMBLE.” A week later, the title and the number of tracks was revealed on the iTunes pre-order. On March 30, 2017, the first single from DAMN. I think he was trying to get back to K-Dot, get back to his roots, sag his pants, really roll through the hood for this album. He’s been Kendrick Lamar for a while, and Kendrick Lamar is the good kid, he’s the more introspective kid. He also spoke about how the project would contain somewhere around 12 tracks and feature a more “commercial sound,” as opposed to Kendrick’s last two projects- To Pimp A Butterfly and untitled unmastered.-which feature a notably jazz-influenced sound.īlack Hippy member, Top Dawg Entertainment labelmate and close friend of Lamar, Ab-Soul, discussed Lamar’s purpose on DAMN.
